Woojoo Noh

Woojoo Noh

IT Product & Project Management Expert

IT product and project management expert with 10 years of hands-on experience creating unprecedented value across diverse industries. Currently focused on leading PO, PM, and Design chapters to accelerate the evolution toward End-to-End PM—from customer-facing to product build.

Key Impact

30+

Service Dev/Ops Projects Led Simultaneously

60Hertz · PM Chapter Leader

7+

Enterprise Client Projects

Hyundai Motor · Hyundai E&C · TikTok · KEA · KPX · Sejung · Handsome

700+

AI Planning Deliverables

60Hertz · Auto Storyboard Generation

Company-wide

AI Automation Adoption

60Hertz · WBS & Report Automation

3% CTR

AI Style Recommendation

STYLEBOT

2900%

Style View Rate Boost

STYLEBOT · Data-driven UX

$7M+

Ad Booking Platform

Pion · TikTok Partner

1,000

Node Licenses Sold

2bytescorp · $5,200 each

Self-Built Tools

Designed and built to solve structural problems in-house

AI Powered

AI Issue Reporting

Auto-collects and analyzes operational issues to generate weekly reports

AI Powered

Storyboard Auto-Generator

AI-based tool that auto-generates storyboards and planning docs, drastically reducing authoring time

Project Dashboard

Unified dashboard for real-time monitoring of all company projects

Build Status Tracker

System for tracking progress, milestones, and risks across build projects

WBS Auto-Generator

Automatically generates WBS from project inputs, cutting initial planning time

Ops Status Board

Visualizes issue cycle time and status dominance for operational projects

Resource Allocation Board

Resource management tool for tracking member assignments and utilization per project

Account Management System

CRM tool for managing client contracts, projects, and communication history

Industry Experience

Renewable EnergyFEMS / EMS / HEMS / REC registry & exchange project lead
Fashion CommerceAI virtual fitting solution / AI fashion style recommendation / Fashion product planning solution / Smart dressroom mirror
BlockchainInterchain platform / Blockchain game / Crypto wallet / DEX / Node economy design
Collaboration/PMGlobal game localization work management & scheduling tool
Ad TechTikTok ad booking management & execution solution
Travel/FoodtechLocal food curation chatbot for foreign tourists

Careers

2016-17
2018
2019
2020-21
2021-23
23.07-24.11
24.12-Now
Tasty
Findexchain
ITAM Games
Pion Corp
2bytescorp
STYLEBOT
60Hertz
Title
Co-founder
Co-founding
Ops Lead
PO
Lead → Director
PO
Product Chapter Lead
Role
·Planning ·IR
·Planning ·Biz Dev ·IR
·Planning ·Process Design ·Ops Mgmt
·Planning ·Project Mgmt ·Agile Ops ·Data-driven
·Planning ·Project Mgmt ·Org Building ·System Design ·Directing
·Product Strategy ·Planning ·Project Mgmt ·Scrum Ops ·Data-driven
·Planning ·Project Mgmt ·Mission Lead ·Chapter Lead ·Problem Solving ·Ax Coaching
Result
Closed
Exit
Listed
Moved
Listed
Closed
Current
NOW

Product & Project Chapter Leader

60Hertz, Seoul, S.Korea

2024.12 - Present

Joined as PO, promoted to PM/PO Team Lead, and currently serving as Chapter Leader overseeing Project Manager, Product Owner, Product Manager, and UI/UX positions. Driving next-generation role innovation and management system reform as KPIs to enhance company-wide Product/Project Excellence.

Key Achievements

  • Developed and deployed an in-house project management system, resolving structural inefficiencies across project and product management.
  • Built WBS automation and AI-powered weekly issue report generation services, securing company-wide consensus for adoption into daily operations.
  • Developed an AI-based storyboard generation tool, successfully delivering 700+ planning documents despite sudden departure of key personnel.
  • Introduced issue cycle time and status dominance analysis for operational projects, strengthening data-driven PM expertise.
  • Led internal AI coaching and workshops, boosting company-wide AI adoption and improving productivity across planning and management roles.
View details

Project Activities

  • Led the Product Chapter across four disciplines—PjM, PO, PM, and UI/UX—integrating competencies into a next-gen unified role aligned with Ax.
  • Leading company-wide standardization of project and product management processes and next-generation management system advancement.
  • Introducing AI-powered workflow automation to reduce repetitive planning and management tasks and accelerate decision-making.
  • Led FEMS (Factory EMS) and integrated energy management system projects for Hyundai Motor's Asan, Ulsan, and HMGMA plants.
  • Delivered renewable energy usage management system for Korea Energy Agency (KEA).
  • Built CMV (Cloud Motion Vector)-based renewable energy generation forecasting system and REWS (Renewable Energy Weather Information System).
  • Designed and built Japan electricity market bid price prediction system prototype for SK Innovation.
  • Led North America HEMS (Home EMS) pilot project.

Project Skills

Chapter Leadership Role Innovation Project Management Product Management AI Utilization Organizational Management

Product Owner

STYLEBOT, Seoul, S.Korea

2023.07 - 2024.11

As PO of a new business project powered by an AI virtual try-on engine, pivoted the B2B solution into a fashion e-commerce style recommendation product and successfully launched it. Adopted by leading Korean fashion brands including Handsome and Olivia Lauren, while establishing a flexible scrum framework to efficiently develop and operate multiple products during early market-fit validation.

Key Achievements

  • Achieved 3% CTR for product recommendations through style suggestions.
  • Improved style view rate by 2900% through data-driven UX improvements.
  • Achieved weekly Add-to-Bag(ATB) value of $29,500 through overseas shopping mall collaboration management.
View details

Project Activities

  • Reorganized development and product/planning team structure to secure in-house product development capabilities.
  • Designed deep event log collection architecture to overcome Iframe-based data collection limitations.
  • Operated global exhibition booths at CES and ViVa Tech, securing overseas clients through global networking.
  • Introduced scrum-based system with flexibility for achieving diverse service development goals with limited staff.
  • Established data-driven decision-making and product improvement backlog culture.
  • Managed up to 10 integrated project boards using customized JIRA.
  • Oversaw all product strategy and service planning for AI style recommendation and B2B solutions.

Project Skills

Team Building Product Team Building Event Definition KPI Validation Scrum Service Planning Wireframe Flowchart Policy & Feature Definition Prototyping Storyboard

Product Team Leader / Service Director

2bytescorp, Anyang, S.Korea

2021.09 - 2023.06

Led the digital transformation project for the global localization business as PO, then promoted to Service Director for a new blockchain venture. Directed a 20+ member team with zero blockchain experience, simultaneously designing and launching whitepaper, tokenomics, wallet, platform, and NFT products from scratch—culminating in a successful exchange listing.

Key Achievements

  • Surpassed sales of 1,000 node licenses, each worth an average of $5,200.
  • Developed blockchain wallet and platform using in-house technology.
  • Surpassed 450,000 cumulative members.
View details

Project Activities

  • Optimized platform design through in-depth interviews with localization translators and PMs.
  • Implemented deployment and retrospective processes to establish IT culture in non-IT organizations.
  • Blockchain training and project planning for IT staff with no Blockchain experience.
  • Led end-to-end service sector, from business design to token economy and listing.
  • Conducted prototyping and web service design using Figma.
  • Utilized JIRA for release planning, backlog management, and scrum meetings.
  • Implemented Selenium for QA automation to resolve manager resource shortages.

Project Skills

Blockchain Organizational Management New Business Establishment In-depth Interview Service Planning Wireframe Flowchart Policy and Feature Definition Prototyping Storyboard

Product Owner

Pion Corporation, Seoul, S.Korea

2020.03 - 2021.08

Owned the end-to-end SI/SM project as PO to resolve inefficiencies in TikTok's ad booking process, overseeing planning, design, development, and operations. Managed $10M+ in ad bookings reliably, securing a long-term SI&SM contract from ByteDance and earning recognition as an outstanding TikTok Korea partner.

Key Achievements

  • Successfully managed over 10M dollars scale of ad bookings.
  • Nominated as an excellent TikTok partner.
View details

Project Activities

  • Derivation of key needs and requirements through in-depth interviews with domestic/overseas TikTok staff and executives
  • Implemented SSOT(Single Source of Truth) of Product planning using Markdown language.
  • Conducted agile development plan and retrospective sessions.
  • Introduction of Git distribution system to log systematic service planning history.
  • Performed prototyping and web service design using Figma.
  • Established release plans for each sprint using JIRA and managed sprint/scrum meetings.
  • Implemented automation collection process of user feedbacks using Zapier.
  • Implemented QA process automation using Selenium.
  • Performed heat-map analysis for user experience improvement using Hotjar.
  • Managed KPI performance and service usage pattern using Google data studio.

Project Skills

Agile management WBS Operation KPI management TC and QA In-depth interview Git Service planning SOW Workflow UX/UI design Wireframe Process design Flowchart Policy definition Prototyping Storyboard

Operation team leader, Product Manager

ITAM Games, Seoul, Korea

2019.01 - 2020.01

Drove the launch of a delayed blockchain game app store project while redesigning internal operations with agile methodologies. Led end-to-end new business model discovery through service development and launch, managing a cross-functional operations team spanning design, CS, planning, and marketing.

Key Achievements

  • Listed on Upbit(Crypto currency exchange).
  • Published on Samsung Galaxy store.
  • Adopted NFT to the Game Item.
  • Completed ICO Public Sale in 1 min.
View details

Project Activities

  • Made prototyping and storyboard by using Moqups.
  • Systemized WBS by using Monday.com.
  • Lead UX improvement project via Firebase & GA analysis.
  • Improved user feedback reception process.
  • Built workflow and manual for customer management workflow.
  • Established bug report and issue tracking system by using Telegram bot
  • Performed business model development
  • Managed TC and QA
  • Managed operation team

Project Skills

KPI management TC and QA Global business Service planning Feature definition Workflow UX/UI design Wireframe Process design Flowchart Policy definition Prototyping Storyboard Operation GA(GTM) analysis Firebase analysis WBS Backoffice Business planning

Service planning and Business development

Findexchain, Seoul, Korea

2018.01 - 2018.12

Joined as a founding member, leading end-to-end blockchain service planning, prototyping, strategy development, and business model design. Secured $125K in on-site investment, negotiated with global exchanges, and operated exhibition booths—achieving a successful exchange listing.

Key Achievements

  • Listed on Bitsonic(Crypto currency exchange).
  • Invested from OKEX(One of the crypto exchange in HK).
View details

Project Activities

  • Developed business model for Crypto wallet & AI investment bot.
  • Issued white paper for ICO(Initial Coin Offering).
  • Built token economy.
  • Performed service planning and prototyping.
  • Operated booth event.
  • Achieved investment of $125,000.
  • Proceed negotiation for investment with global market-making team.
  • Proceed investment attraction negotiations with overseas exchanges.

Project Skills

IA Storyboard Operation Product Sales Partners & Client management Off-line Event operation Whitepaper ICO Investment Negotiation

Service planning and Co-founder (private business)

Tasty, Seoul, Korea

2016 - 2017

While in university, secured $46K in government funding through a startup support program with a 'local food curation chatbot' service. Gained hands-on experience across the full startup lifecycle—from team building and service development to IR pitching at Hong Kong HKTDC and closing B2B partnerships—laying the foundation for an IT product career.

View details

Project Activities

  • Proceed service planning for Chatbot app service.
  • Managed prototyping and project schedule.
  • Attracting $46,000 of government investment
  • Participated in HKTDC Fair in Hong Kong, IR pitching for overseas investors
  • Developed partnerships with guest houses and other businesses, got 5 MOUs.
  • Performed as operation member of Korea Startup Fair Event Team

Project Skills

Data crawling Userstory Storyboard Market research Survey BM Business planning IR pitching Government program B2B partnership

Skills & Tools

PO Skills

Product strategy & roadmap planning Data-driven decision-making & KPI design Stakeholder alignment & executive buy-in Agile/Scrum process design & execution User & customer research and requirements analysis Project risk management & prioritization Lean workflow

Service Planning

App/Web service planning & policy definition UI/UX prototyping & wireframing User workflow & sequence diagram design Event definition & data collection architecture Feature specification & storyboard creation QA automation design

Organizational Management

Multi-discipline chapter leadership (PjM·PO·PM·UI/UX) Team building & capability development Cross-functional collaboration framework Process standardization & management system advancement AI-driven work innovation evangelism & adoption IT culture transformation in non-IT organizations

Tools

Wiki/Docs: Confluence, Notion ITS: Jira, Monday.com Design: Figma Collaboration/Dev: Github, Slack Analytics/Automation: Hotjar, Zapier, Selenium AI: ChatGPT, Claude Code, Cursor

Education

Bachelor of Commerce

Konkuk University

2009 - 2016

Awards

  • Grand Prize for Food Safety Data Utilization Service

    By linking food safety public data with the restaurant recommendation app, built an environment that foreign tourists can get information about HACCP certification and Halal certification information.

  • Grand prize for startup hackathon

    One of the famous government start-up support projects.

  • Won the competition to get investment from government.

    Get the government funding a total of about 46,000 USD.

  • Bachelor's Scholarship in Konkuk University.

Language

  • English (Advanced)
  • Korean (Native)

Other Achievements

  • 5 of MOU
  • IR pitching more than 20 times
  • Booth operation from Global events more than 3 times
  • Attracting on-site investment of about 125,000 USD.
  • Got funding from government about 46,000 USD.
  • 2 times of global investment negotiations